High-income, kid-free couples living in the suburbs.
Middle-age Dual Income No Kids couple bringing in two attractive incomes. Most are highly educated and are employed in management professions. A high proportion are homeowners.
Higher-income urban family.
Middle-age couples with children, pulling in combined household incomes nearing six figures. Most own their own homes. Some have a college education and work in a variety of occupations, including management-level positions.
Homeowning urban singles with low income.
Pre-middle-age to middle-age singles on a lower to middle income who own their own home. Some have a college education and work in services and the professional sector.
Wide Open Foyers
Suburban families living in large houses.
These well-off married couples with children own their own homes, and the homes are bigger than average. Age ranges from the mid-30s to the upper 50s. Most are highly educated professionals, many with advanced degrees.
Carefree Urban Couples
Younger married couples without children.
Young childless couples living in the city. Most own their own homes. Education varies from high school to college with some holding mid-management positions.